Event Details
Event Details
3:00pm to 9:00pm, April 25, 2019
Civic Hall, 118 W 22nd St 12th Fl, New York, NY 10011
Over 130 NYC and global creators, investors, and business experts gathered together at our 1st annual NYC event to learn and share how to overcome challenges in crowdfunding and the aftermath, and build a global brand.
Event Agenda:
  • 3:00-4:00 p.m. Registration + Networking / Product & Partner Showcase + Funding / Experience Zone
  • 4:00-5:30 p.m. Featured Speakers / Moderated Panel Discussion with Crowdfunding Creators
  • 5:30-6:15 p.m. Dinner + Networking
  • 6:15-8:00 p.m. Featured Speakers / Moderated Panel Discussion with Industry Experts
  • 8:00-9:00 p.m. Audience Pitch Sessions + Funding


Our biggest FCBC event to date! More than 130 global creators, innovators, investors, and game-changers joined us at our event at Civic Hall in Manhattan.

As the largest city in the United States, New York is home to many successful and up-and-coming entrepreneurs, along with leading educational institutions: NYU, Columbia, and Fordham, to name a few. However, with such a large city it’s sometimes hard to find the resources and support you need to bring your ideas to the next level, especially if you’re a new entrepreneur. Our FCBC NYC event helped bridge that gap, connecting creators with each other to share ideas and advice on how to grow, as well as providing a platform for creators to meet potential investors.

Or all-star panelists included investment and legal experts, along with successful creators and a representative from Kickstarter. Some notable names include Matt Higgins, Co-founder of RSE Ventures and guest judge on Shark Tank; John Fiorentino, whose Gravity Blanket raised over $4.7 million on Kickstarter; Zach Brown, the Founder of Moki Doorstep which Daymond John bought for $3 million; Kate Carney, Partner at Gray Legal and corporate governance and stakeholder engagement expert; and Suzy Im, VP of TribalVision Worldwide and Adjunct Professor at Emerson College.



Salvador (Sal) Briggman, Founder, CrowdCrux

Salvador Briggman is founder of the popular blog, CrowdCrux, which has been cited by The New York Times, The Wall Street Journal, Forbes, CNN, and more. He helps entrepreneurs raise money on crowdfunding platforms like Kickstarter and Indiegogo, and is the author of The Kickstarter Launch Formula. Last year, he helped over 700,000 individuals raise money from the crowd through his blog, podcast, YouTube channel, forum, online courses, and books.

Wendy Diamond, Founder and CEO, WEDO

Wendy Diamond is CEO & Founder of LDP Ventures and Women’s Entrepreneurship Day Organization (WEDO), a non-governmental philanthropic volunteer organization with chapters in 144 countries and 112 universities and colleges on a global mission to empower women in business to alleviate poverty. She is an investor/advisor in social impact disruptive technologies and women-led businesses in Health Sciences, Artificial Intelligence, Blockchain Technology, Fintech and Virtual Reality, including Producers Market, IPWE, and Simply Vital.


Industry Experts


Matt Higgins, Co-Founder and CEO, RSE Ventures

Matt Higgins is Co-Founder & CEO of RSE Ventures, Guest Shark on Shark Tank, and Vice Chairman of the Miami Dolphins. He is an entrepreneur, investor, and operator. In 2012, alongside co-founder Stephen Ross, he launched RSE Ventures, a private investment firm that focuses on companies across sports and entertainment, food and lifestyle, media and marketing, and technology. At RSE, Higgins has co-founded several successful enterprises, including the International Champions Cup — a global pre-season soccer tournament that attracts millions of viewers. RSE has successfully incubated businesses such as restaurant technology platform Resy, and in 2018, RSE acquired cybersecurity company SkOUT Secure Intelligence. Higgins led the first-round investment in the Drone Racing League, which has since become a leading sports and media company. Also, RSE’s family of restaurants has grown to include Milk Bar, Fuku, Bluestone Lane and &pizza. Alongside Ross, Higgins helps each concept tap into RSE’s connections in real estate, business development, and marketing. Higgins is a board member for Autism Speaks, VaynerMedia, Momofuku, Milk Bar, Bluestone Lane, Resy and &pizza.

Clarissa Redwine, Design & Technology Outreach Lead, Kickstarter

Clarissa Redwine is a Design & Technology Outreach Lead at Kickstarter. She travels the country in search of innovators, creators, and makers who can leverage the powerful community and storytelling tool of Kickstarter to bring creative projects to life. Before joining Kickstarter, Clarissa co-founded a nonprofit with the core mission of fostering the North Texas startup community and worked with 10 promising robotics startups as the Program Manager of the Qualcomm Accelerator, powered by Techstars.

Tai Nicolopoulos, Marketing Principal, SeedInvest

Tai Nicolopoulos is Marketing Principal at SeedInvest. She received a BA and MA in Psychology from Stanford University, and has spent the last twelve years leading marketing efforts for startups. Her first-hand knowledge of both the challenges and opportunities facing founders of early-stage companies connects her to the mission of crowdfunding. Prior to joining SeedInvest, Tai served as Head of Marketing for Knotel, supporting New York and San Francisco-based entrepreneurs with flexible headquarters. She maintains her connection to the startup community, serving as an Entrepreneurs’ Roundtable Accelerator mentor. Tai also serves on the advisory board of Board Match, which connects professionals with non-profit board positions.

Shrina Kurani, Chief of Staff, Republic

Shrina Kurani is the Chief of Staff at Republic. A mechanical engineer by training, she loves building the entrepreneurial tech community the same way she builds machines: with a robust foundation and strong purpose. Shrina started her engineering career at NASA and the Southern California Gas Company. She has 4 years of international experience supporting government projects and startups, from London to the Himalayas. Shrina is a fierce believer in the power of innovation to solve the world’s most pressing problems, and enthusiastic about seeking out and supporting ideas to make them successful.

Kate Carney, Partner, Gray Legal

Kate Carney is a Partner at Gray Legal. She is a business-savvy attorney who takes a value-driven approach to problem solving that is forward-looking, risk-conscious but solutions-oriented. Kate has broad corporate experience, including mergers & acquisitions, corporate formation/founder equity structures, financing arrangements, securities law and disclosure issues, and strategic engagements. She is an expert in corporate governance best practices and has counseled CEOs, Founders, corporate directors, and investors with respect to a range of board matters, crisis response and reputational risk, and stakeholder engagement.

Arthur Limpens, Co-Founder, allocacoc

Arthur Limpens is Co-Founder of allocacoc. He created allocacoc right after graduating from the Delft University of Technology. He was instrumental in setting up allocacoc’s DesignNest program and loves to share his experience in design as well as entrepreneurship with other designers worldwide. Currently, he focuses on ensuring that design remains at allocacoc’s core.

Suzy Im, Vice President, TribalVision Worldwide
Co-Founder, For Creators, By Creators

Suzy Im is VP of TribalVision Worldwide, Head of TribalVision Asia, and Adjunct Professor of Marketing Communications at Emerson College. She co-founded FCBC with We The People in 2018 to help creators bring their ideas to market. A widely-known name in business development and global marketing (Fortune Magazine Interview), Suzy has acted as a virtual CMO for over 20 years, advising C-level technology and healthcare industry leaders and executives at Fortune 500 and high-growth companies on US and global market growth. Through her roles as a consultant, hands-on practitioner, and professor, she seeks to advance the next generation of leaders and crowdfunded entrepreneurs as well as lead established companies through strategic transformations. Suzy is frequently invited as a keynote speaker and presenter at global events like the Annual Digital Marketing Forum, Annual B2B Marketing Forum, MK Media’s Worldwide Leadership Conferences and leading global technology companies like Oracle, Samsung, and LG.

Yelena Mandenberg, Ideas Editor, Grit Daily

Yelena Mandenberg is the Ideas Editor at Grit Daily. She is a Brooklyn-based journalist and editor, currently representing as the Ideas Editor. Yelena also works closely with local South Brooklyn businesses through her company, Unicorn Marketing, helping small companies and startups compete with national enterprises. Working as a marketer and journalist for a variety of companies over the last 12 years, Yelena has been published all over the internet covering news, politics, tech, and brand news.

Crowdfunding Creators


John Fiorentino, Co-Founder, Gravity Blanket

John Fiorentino is the Creator & Co-Founder of Gravity Blanket and Moon Pod. His campaigns on Kickstarter have raised over $6 million dollars collectively, and both products have gone on to become sustainable businesses.

Zach Brown, Founder, Moki Doorstep

Zach Brown is a Firefighter Paramedic with a passion for the outdoors and the Founder of Moki Doorstep. He successfully funded his company Moki Doorstep on Kickstarter in the first 7 hours (over 5000% funded by the end of the campaign), and parlayed this into the largest deal in Shark Tank history. The Moki Doorstep provides easy access to your vehicle’s roof: simply hook the Door Step over the u-shaped door latch in each of your vehicle’s doors and step up to reach higher. Load and strap down car top cargo bags and boxes; canoes, kayaks, and SUPs; skis and snowboards; and bikes; even use it to help wash your vehicle’s roof. The Moki Doorstep provides a comfortable platform for both feet and allows for a balanced standing position, eliminating dirty shoes on vehicle seats and the need for step stools or ladders. Find it in major retailers such as Dick’s Sporting Goods, REI, Pep Boys, and NAPA Auto Parts.

Alice Min Soo Chun, Founder and CEO, Solight Design

Alice Min Soo Chun is the Founder, Inventor, & CEO of Solight Design. She has been a Professor in Architecture and Materials Technology at Columbia University, University of Pennsylvania, Parsons School of Design, and a Lecturer at Yale, MIT, and Harvard. She is the Patent holder for Solar Light Assembly and Inflatable Solar Light. When the 2010 Haiti earthquake happened, she turned her studio at Columbia University into an innovation studio to develop solutions to help Haiti, resulting in SolarPuff ™.

Jacob Durham, Co-Founder, NOMATIC

Jacob Durham is the Owner and Co-Founder of NOMATIC, a crowdfunding-based company that creates the most functional gear ever to inspire confidence for life on the move. He founded the brand 4 years ago with his cousin Jon and successfully launched 7 crowdfunding campaigns raising over $8 million total. The company was started in 2014 and has become one of the largest product-based crowdfunding companies. Jacob’s passion lies in developing incredible products, building a brand, and cultivating a team that people are excited to be a part of. Prior to starting NOMATIC, Jacob had 8 years of experience sourcing product overseas. He also spent a year in public accounting after earning his Master’s in Accountancy from BYU and licensing as a CPA.

Kay Makishi, Founder, MAKISHI APPAREL

Kay Makishi is the Founder of MAKISHI APPAREL – modern women’s apparel for modern women’s lifestyles, done ethically. Makishi Apparel’s mission is to help women look and feel unstoppable as they Pursue True Happiness. Kay defines True Happiness as a lifelong journey of serving others through your gift to our world. Makishi in Japanese means Pursue True Happiness and has a 400-year family heritage in Okinawa, Japan. Kay studied economics and has a BS from Penn State University and an MSc from the University of Oxford.

Hanson Grant, Founder and CEO, Think Board

Hanson Grant is Founder/CEO of Think Board. As a serial entrepreneur, Hanson most recently built his company, Think Board, which started out on his dorm room wall as a “stick-on whiteboard” to write down business ideas easily. His successes have allowed him to be recognized by EO as one of the Top 25 Student Entrepreneurs in the US (2016) and by BETA Boston as one of Boston’s Top 25 Innovators Under 25 (2015). A recent graduate of Babson College, Hanson is also an avid traveler.

Cheryl Gentry, Founder and CEO, Glow Global Events and Onsite Planner

Cheryl Gentry is the Founder and CEO of Glow Global Events and Onsite Planner. She is also a WE NYC Mentor, was named 2017 Top Influential Women by Smart Meetings, and was a 2017 Brava Award Winner Top Female CEO by SmartCEO Magazine. As a leader in the $40-billion event industry, Cheryl is a strategic entrepreneur constantly seeking out innovative opportunities. Currently setting her sights on the diversity-challenged world of tech, she’s developing an event tech platform, called Onsite Planner, which is set to revolutionize the event planning industry. Her initial beta was funded through a successful Kickstarter campaign.

Anibal Marin, Founder and CEO, Auxiliare International

Anibal Marin is Founder, Inventor & CEO of Auxiliare International. An award-winning designer and product developer, Anibal is innovating the shirt industry with his solution-based crowdfunded accessories company Auxiliare International which manufactures Auxilry as seen on Project Runway Fashion Startup. Auxilry are patented interchangeable shirt buttons that allow you to personally customize your shirts in seconds with no sewing needed. Auxiliare International is the first company in the world to create an integrated button system that combines no-sewing capabilities with button interchangeability.

Somath (Som) Ray, Co-Founder, CLIP

Somnath Ray is Co Founder / CEO of A design technologist focusing on User Experience with deep expertise in product and industrial design, he was part of the Smart Cities group at the MIT Media Lab and worked on the City Car project. Based in Brooklyn, NY, Som was named Top innovator under 35 – TR35 MIT TechReview for a low-cost mobility solution for the disabled. His works have been published and exhibited in New York, Boston and New Delhi.

Marci Klein, Co-Founder, 3DuxDesign

Dr. Marci Klein Co-Founded 3DuxDesign with her children, Ayana and Ethan (See article and Kickstarter promo video). Marci is a pediatrician with over 20 years of experience in early childhood development: when her teen children developed 3DuxDesign cardboard-based construction sets, she immediately saw the tremendous educational value of the product and helped Ayana and Ethan create the line that is now used in schools across the US and abroad. Ayana is a student artist and avid lover of music, dance, 3D modeling and drafting. She was inspired by a summer architecture program at Columbia University and developed the concept for 3DuxDesign. Ethan, a sophomore in high school, is already proficient in CAD and complex modeling, 3D printing, and CNC routing. His other passions include music and woodworking, honing all of these skills by making his own guitars and skateboards.


Partners and Sponsors

WE Fund Crowd

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Featured Partners and Participants

Latinas in Business Inc. is an initiative of Susana G. Baumann, a multicultural expert, award-winning business writer, public speaker and published author, founder and former Director of LCSWorldwide Multicultural Marketing Communications, a consulting firm located in New Jersey. In 2014, Baumann launched, an online digital platform dedicated to provide resources, information and promotion to the Latina working woman. In 2018, the initiative gained non-profit status as Latinas in Business Inc. and reached 1800+ members nationally. In 2017, Susana was named a Latina of Influence by Hispanic Lifestyle Magazine and in 2018, received the Red Shoe Movement Leader Award in NYC.

Michael Anderson is CEO/Founder, MPAC Holdings LLC. He created MPAC, a FinTech Market-Network in order to democratize access to business development for the world’s most exceptional Movements, Ventures, and People, including social impact ventures/non-profits and diverse entrepreneurs. Previously, he worked in Investment Banking & Asset Management with firms including Credit Suisse, Morgan Stanley, and Merrill Lynch. He is a distinguished Harvard College Alum, and has been awarded Harvard Hero of the Year for leadership development as an Hip-Hop Artist, Author, Filmmaker, and Activist. He is a Founder of Global Black Student Orientation and Jerseygrown Foundation, as well as a Board Member of National Alliance On Mental Illness NYC, Newark Yoga Movement, and Harvard Alumni FEAST. He remains passionate about creating inclusive and diverse community generational wealth through venture capital, private equity, and real estate investing and advising.

Diana Franco is Director of WE NYC – Women Entrepreneurs of New York City. Housed under the NYC Department of Small Business Services, WE NYC is the official initiative of the City of New York to support and empower women entrepreneurs. Diana has been a founding team member of 3 tech start-ups with successful exits, the founder of an agency focused on helping foreign entrepreneurs launch their products in the US, and co-founder of a foundation aiming to empower women professionally and economically. Having faced and overcome every challenge an entrepreneur could face, working for WE NYC is a natural extension of her work and passion.

Florencia Giordano is Program Manager of WE NYC, an initiative of the NYC Department of Small Business Services that is dedicated to helping women start and grow their businesses (Make NYC the first investor in your crowdfunding campaign with WE Fund Crowd). She is a Master’s degree graduate of Columbia University’s School of International and Public Affairs.

Brian Fried is a Serial Inventor with many of his inventions reaching mass retail, As Seen On TV, home shopping channels, catalogs and online retailers through licensing and manufacturing. He is the author of “Inventing Secrets Revealed” and “You & Your Big Ideas” and has been featured in media including New York Times, Inc. Magazine, Newsday, Inventors Digest, CBS News, and Food Network. Brian hosts Got Invention Radio, interviewing high profile guests including the U.S. Patent & Trademark Office and Lori Greiner from Shark Tank, and to date has done over 150 interviews. He founded and continues as President of inventor clubs on Long Island representing Nassau and Suffolk counties. Fried was recently appointed as the Executive Director of the United Inventors Association of America.

Felicia Lin is a Social Media Strategist Consultant and author, who writes and speaks frequently about social media through her website and her events. Her website, offers social media advice online and she frequently consults on the topics of social media and crowdfunding strategy. She raised over $15,000 through crowdfunding for her current book project, the memoir of Su Beng, a Taiwanese revolutionary, activist and historian.

Nita Sanger is CEO of Idea Innovate Consulting, a boutique strategy consulting firm focused on accelerating growth of Professional, Financial and Legal Services businesses. Nita brings over 25 years of experience in strategy consulting and execution focused on innovating, transforming and growing various global businesses. She brings domain expertise in the application of various technologies to transform the business, i.e. Artificial Intelligence/Cognitive, Internet of Things, Blockchain, crowdsourcing, crowdfunding, analytics. Nita received her MBA from Columbia Business School and has lived and worked in multiple countries.

Jason Frankel is a Sales Consultant at TriNet. He is a sales advisor to early and growth stage tech companies. Drawing on his experience from Cleanshelf, BetterWorks, Voray, and TriNet, Jason helps early-stage companies develop specific & measurable plans to execute on their sales goals. Jason also works with CEOs, CFOs, and founders of early- and mid-stage businesses to implement a compliance, admin, and HR infrastructure for scale. The result is not only an improved benefits program and experience for employees, but cost & time savings for the leadership team to focus on strategy and business development.

Bill Kwok is Co-Founder of Einnovations. He spent over 12 years in wealth management and marketing. His experience as a Private Banker in sports and entertainment lead him to New York, where he co-produced Mondo.NYC – a music discovery and blockchain festival. This gave rise to his co-founded company Ei, a music agency dedicated to educating and training musicians in emerging technologies, such as blockchain. His goal is to be at the forefront of evolving the music industry to a place where the musician is given back the creative control, distribution and reward for their passion and talents.

Tom Capone is Chairman / CEO of the New York Distance Learning Association. NYDLA services 46% of the $1.3T education market for technology-based learning systems (TBLS). No matter what labels we use, the NYDLA aims to be the premier remote work, distance/digital learning and collaboration association in the United States and beyond. Whether via satellite, video conferencing, online, offline or other means of distribution, the NYDLA will provide the latest information about technology development, collaboration, design and application in our anytime, anywhere global collaboration world.

Kahshanna Evans is Director of Public Relations at Kissing Lions PR. Fueled by years in fashion, film+television, and the entertainment industry followed by immersive wellness studies, Kahshanna Evans launched Kissing Lions Public Relations, a boutique PR, media, and content production hub headquartered in NYC. Engaging early on as on-camera talent with top brands in fashion and entertainment to include HBO, BET, ABC, NBC, VH-1, Elle Magazine, Glamour Magazine, and Essence Magazine sparked her interests in content production. Kahshanna has been a contributor for the Huffington Post blog and was a senior writer for Industry Rules Magazine.

Garrett Lang is Founder/President of PlateRate. He began his career as a developer in the 90’s. He has a computer science degree from Cornell University, and spent about 11 years in financial services companies advancing his career as a Product Manager, including General Electric, Citigroup, and Oppenheimer Funds. He has spent 6 years in ad tech/marketing tech, where he worked for a number of startups, including one acquired by Nielsen where Garrett helped create The Nielsen Marketing Cloud. His company, PlateRate, is in the process of launching a product which will allow users to earn up to a 60% credit in free food to try the best menu items at partner restaurants.

George Carney is Founder of Poor Man’s Kitchen, which spawned from his love of craft cocktails and the creative process that goes into developing them. A bartender by trade, he often found himself purchasing similar products to create and develop artisanal cocktails at work. After growing tired of getting a small ROI in terms of both quantity and quality, George began creating his own syrups in his Brooklyn apartment. A following soon developed and a bottle of the pumpkin spice syrup made its way onto the Bravo TV show Watch What Happens Live with Andy Cohen. George decided to personalize his product by incorporating elements from his family’s traditions and history. ‘Poor Man’ stems from a translation of his mother’s maiden name, Poveromo, and all of the photos on the label are of his family growing up in the Bronx. The project pays homage to George’s past while looking towards the future.

Stacey Blume is Founder of Noble Titan. She is an experienced fashion entrepreneur and inventor with a proven track record of developing innovative designs from inception to mass market adoption through licensing. Stacey has moved on to create ElastaFuse Technology (EFT). The innovative trim of EFT combines the soft and absorbing properties of a sweatband with the functionality of elastic to create a revolutionary band that captures sweat, prevents chafing, and maximizes comfort. Noble Titan is a DTC brand patent powered by EFT and has been wear tested by fitness professionals who are part of a brand ambassador program.

David Olkovetsky is the founder of Artisan Revere, a company that marries modern materials and old world craftsmanship. In March 2019, he announced a Kickstarter campaign with the goal of manufacturing the finest production knives in the world, right here in the USA. Artisan Revere utilizes a steel that numerous metallurgists and knife makers believe is the best steel ever made for kitchen knives, Elmax 3rd Generation Powder Steel. David is passionate about finding inefficiencies and fixing them, solving complex problems, and eliminating pain points. He loves to ride his bike, run, lift weights, and “read” Audible books. In a past life, he was a metals and mining investor for CQS (an $18 billion hedge fund) and Jefferies (an investment bank). He is a Chartered Financial Analyst Charterholder, part-time Angel Investor, and an Accredited Investor. He was also a member of a two-person Institutional Investor Ranked Research Team from 2010-2013. His team won first place in 2013. David earned his Bachelor of Science in Finance from NYU’s Stern School of Business in 2009.

Coach Colette Ellis is Principal Owner and Founder of InStep Consulting and an advocate for your well-being. She has traveled the globe facilitating interactive seminars on employee wellness, leadership development, and team building. Most recently, she founded Start Within Coaching to help women find their true sense of worth and learn the best practices for a healthy balanced life. Her book, Focus on Your Vision, helps readers clarify priorities and optimize their work-life equilibrium. As host of the Start Within Podcast, and co-host for Brooklyn Savvy TV, she facilitates substantive conversations about women’s health. Her tips and advice also have appeared in Thrive Global, Real Simple, and Daily Burn.

Alan Brody is the “Dean” of Digital Startups and founder of Startupalooza, the pitching forum and Capital Raising Workshop in 8 cities. He is author of Are You Fundable?, the book that helps Entrepreneurs understand the investor mindset and get them to write a check. Brody is CEO of Convean, the business strategy and event company that produces Angel Week, Cannavest and Blockchain Breakthroughs, the leading roadshow for Blockchain and Cryptocurrency Startups. He created the Marcom Awards, the first awards program for online advertising & marketing (now ADWEEK’s Icon Awards). Brody is one of the leading personalities in a new Startup series on the worldwide ZeeTV network entitled, Break Through The Crowd.

Lindsey B Lopez is the owner and founder of Compliance Organized LLC. Lindsey has spent over 20 years in luxury retail – the majority of her time in General Management and store operations. It was in this setting that she experience the need to reserve wall space, and stay in OSHA compliance. She realized the unglamorous need to keep compliance posters accessible and organized in a small spaces.

Quotes and Highlights

Kay Makishi, on the importance of showing other people your idea in real time:

  • “I did different popup events…I just had one piece and would stand there in the booth, show people the product and the side pockets…and be like ‘What do you think’? Showing it to people that aren’t friends and family was key for me, because if someone who didn’t know me said it’s a really great idea, that for me was more of a validation than a friend saying ‘oh yeah, that’s a good idea.’”

Zach Brown, on how backing other campaigns can help you with your own:

  • “Before you start your own campaign, back other ones. And take away from it when you get an update, how do you feel when you get that update? Write that feeling down, because that way when it’s your turn to give an update, you can manage expectations of your ‘crowd’ and [minimize angering your backers].”

Jacob Durham, on why creators should balance outsourcing vs. telling your own story:

  • “While there is value in finding professionals, I wouldn’t downplay your ability as a creator to tell your own story and to show your own passion. I think there’s a lot of value in that. There are a lot of Kickstarter campaigns that have done well without a lot of high-end video.”
  • “One of the best things you can do is contact creators [of similar products] who have done well and ask what vendors they’ve used. Just make sure that you don’t give up too much: I’ve seen creators try to outsource everything and it loses the soul of the project, which is really important to have.”

Cheryl Gentry, on why market research before a campaign is crucial:

  • “I knew I needed to find my market, so I would go to the SIBIL public library, and I started looking at how many event planners were in New York. Everybody says ‘build it, grow it and some people will come,’ [but] I thought, who are they (my targets), where are they? I realized in the NYC metro area that there are over 200,000 event planners and then I thought, ‘I can sell this!’
  • That research led me to find that there really was a customer. Then, I joined a lot of associations so I could have firsthand knowledge with event planners because I knew this was B2B and it wasn’t consumer.”

Anibal Marin, on how contractors can be a cost-effective way to tell your story:

  • “On platforms like UpWork, you can find contractors and people on the outside for certain things like prototyping. Those types of things you might want to do locally, so you can keep an eye on it. Getting someone on a Fiverr or UpWork can help you do things for marketing and also do design locally where you can look at drafts and blueprints.”

John Fiorentino, on how Kickstarter campaigns can be leveraged for post-campaign success:

  • “Having that capital in the bank before we had any production run was the highest leverage point. Leaning on [our] story…someone would say a one-liner like ‘the 5 million dollar blanket.’ What I looked for after the Kickstarter was these sound bytes and these moments that would stick in people’s heads, and using that in a lot of the story and marketing collateral.”

Stacey Blume, on how she transitioned from prototyping to marketing:

  • “Once I had prototypes, I got really excited about a video and the idea of marketing. I didn’t have enough inventory for a brand, but I had enough samples…to create this video. Once we had the video, then it was: ‘what should we do with the video—pop it up on Kickstarter.'”

Clarissa Redwine, on the importance of community:

  • “Building a community before launch is the #1 key. There are experiences where your product goes viral…that is not the typical experience. So bringing up momentum for your campaign by building a community before you launch is one of the most critical things you can do to ensure success for your campaign.”

Yelena Mandenberg, on appealing to the media:

  • “Something a lot of creators struggle with is marketing and getting the media to pick up on your products. One of the things I’d suggest is to definitely do your research and send your press releases and pitches to blogs, newspapers to websites that [cover] your niche. Take a look at your competitors and see what websites are picking up what they’re doing and create yourself a contact list of journalists.”
  • “The other thing is newsworthiness…news websites, like anyone else, we run on clicks. As an editor, I know what we’re looking for is that press release that has the news of the day. People buy stories: if your company has an especially great origin story, if you hit a benchmark for crowdfunding, if you’ve started a new product, all those things are newsworthy and they should be sent in in a relatively timely manner.”
  • “Make sure you always send the right contact info, that your website is always in there. For a press release, make sure that it’s on target for where you’re sending it. Timing of other news is also an issue: if it’s a really busy news day and Amazon decided to leave New York, but you have a press release about a new product, it gets lost in the weeds.”

Suzy Im, on the importance of storytelling:

  • “Focus on the people and the story, not the product. What we’re trying to do with FCBC is not necessarily promote the ‘product’, but we’re highlighting each individual creator. The product might grab attention, but the stories are what connect customers and supporters to your company. Even if you sell the product, focus on the person.”

Tai Nicolopoulos, on what she looks for as an investor:

  • “We do all the legal and business due diligence that a traditional VC fund would. We look for traction: now, that doesn’t have to be revenue. Depending on your business, that could be letters of intent, a lot of followers, etc.: something to show that you’re motivated, working full-time on this project. From there, we’re looking for things that are really going to capture an audience. Some of our favorite campaigns have been where the users or the fans of a campaign, product or brand really wanted to participate. That kind engagement and ability to tell stories is critical.”

Kate Carney, on the importance of understanding the different regulations for raising support via equity:

  • “As you move on to other forms of fundraising, any equity or convertible instruments you sell to investors are securities and they are regulated strictly. That’s one on the fundraising side people tend to forget about.”
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