FCBC CES Summary
What better way to kick off the new year than to hold an event for innovators at the largest gathering of tech innovation in the US?
Crowdfunding creators make some of the most innovative tech inventions in the world, from new takes on wireless headphones to lights switched on by magnetism (check out wtpstoreusa.com for some examples). To help these innovations build the path to global growth, we shared how to create a successful brand, from forming the right partnerships to using global marketing and crowdfunding to craft a strategy to take your brand worldwide.
Suzy Im, Vice President, TribalVision Worldwide
Co-Founder, For Creators, By Creators
Suzy Im is VP of TribalVision Worldwide, Head of TribalVision Asia, and Adjunct Professor of Marketing Communications at Emerson College. She co-founded FCBC with We The People in 2018 to help creators bring their ideas to market. A widely-known name in business development and global marketing (Fortune Magazine Interview), Suzy has acted as a virtual CMO for over 20 years, advising C-level technology and healthcare industry leaders and executives at Fortune 500 and high-growth companies on US and global market growth. Through her roles as a consultant, hands-on practitioner, and professor, she seeks to advance the next generation of leaders and crowdfunded entrepreneurs as well as lead established companies through strategic transformations. Suzy is frequently invited as a keynote speaker and presenter at global events like the Annual Digital Marketing Forum, Annual B2B Marketing Forum, MK Media’s Worldwide Leadership Conferences and leading global technology companies like Oracle, Samsung, and LG.
Ryan Sim, Co-Founder of We The People
Ryan co-founded WTP with Nison Chan, Joel Liew, and Jay Kang in 2016 and functions as the Managing Director of Marketing and Business Development. In his role, Ryan manages and leads marketing strategies, messaging, and tactics for WTP. He is also the Co-Founder of Kisetsu, a maker of slim, stylish RFID-protected leather wallets, along with his childhood best friend Joel.
Working with creators and as a creator himself, Ryan has learned that the foundation of successful partnerships is communication and honesty. As he says in this American Express piece, “Face time is key. This builds trust and provides a good opportunity for high-level discussions. The benefits of this are simple—more trust. Trust means that you’ll have better access to stocks. It may even mean that you get priority. [But] there are no tricks. There are no fake personalities. You’ve just got to mean it.”
Quotes and Highlights
Suzy Im, on the importance of storytelling in marketing an idea:
- “People don’t buy the product–they buy stories. They want to learn about you, the story behind how and why the product was made.”
Suzy Im, on the need to differentiate between users and target audiences:
- “Users aren’t really your target audience–users can be anybody [that could use your product]. For example, Nison makes socks…anybody can wear socks. I can wear socks, but that doesn’t mean I’m his target audience. Your target audience is who you want to allocate your resources to get a better return on investment–your money, resources, and time. Knowing you target audience will help you formulate the strategy.”