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Old School Aesthetic, New School Funding
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Creator Stories

Saint Lee sparked his entrepreneurial spirit by starting his first business in his early 20s. As his interest in inventing computer accessories and small technology devices grew, he began to look for ways to expand his business. He wanted to take his company to the US marketplace, leading him to become interested in crowdfunding. To expand his knowledge and fulfill his curiosity, he attended an event about what crowdfunding looked like for Korean businesses and realized that his own company mirrored the initiatives as the ones in crowdfunding. With that in mind, Lee started his first Indiegogo campaign. Fineday, as it was known in Korea, became known as Makers Group in the US.

As with most crowdfunding creators, Lee saw his connection with his backers as being vital for finding success. Before he posted his first campaign, Lee did market research to discover his exact target audience. Because Fineday/Makers Group specializes in technology, he narrowed down his targeted audience to those in their 20’s – 30’s. He and his team reached out to universities, clubs at universities, and potential company ambassadors to establish a list of unmet needs. The list led to their launch of “retro-style” designs, marking his brand’s voice. Lee also learned about how to communicate with his backers by working with We The People by understanding how to build trust with backers and letting them touch and see the product in person.

As of right now, Fineday/Makers Group has launched campaigns for a “retro-style” bluetooth keyboard and a beam projector. Their products are also available as a part of WTP’s Livefunding and can be tried out in the Millenia Walk store. They hope to launch even more innovative products to feed the brand’s unique look and concept.  

 

Saint’s Story

Saint started his own business when he was 28. He works on inventing computer accessory and small electronic device with new ideas and design. While creating new ideas and his business, he noticed that his business could help elevate and create opportunity within the crowdfunding industry, resulting in Makers Group (Fineday in Korea). 

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