Jacob Durham, Co-Founder of NOMATIC
Jacob Durham began crowdfunding in 2014, when few had heard of Kickstarter and the only guide through the campaign process was trial and error. He and his cousin, Jon Richards, co-founded NOMATIC and launched their first campaign: a sleek, minimalist wallet that initially gained some traction before losing steam.
Having learned that their brand was their biggest asset, they first sought to build trust through high quality products and customer service, “A big frustration on Kickstarter is that things aren’t delivered on time. So we took an approach where if we think a product will be ready in four months, we promise delivery in six months. Now, this may lose us some customers, but in the long run it boosts our credibility.”
Jacob and John also realized early on what takes years for even the most successful companies to truly understand–that no matter how innovative or groundbreaking a product is, a product alone will not sell itself. Through a friend, they were introduced to Facebook ads. With the trust they developed with their customer base and a newfound digital marketing strategy to best connect with the mind of customers, NOMATIC managed to surpass their campaign goal 15 times over.
Upholding these values of quality customer service, functionality, and durability, they insist, is the key to keeping their loyal following satisfied.
Jacob Durham is the owner and co-founder of NOMATIC a crowdfunding-based company that creates the most functional gear ever to inspire confidence for life on the move. He founded the brand 4 years ago with his cousin Jon and successfully launched 7 crowdfunding campaigns raising over $8 million total. For NOMATIC, it’s more than just business. “We live and breathe this stuff!”