For many creators, honing in on your design can make or break your product. Providing a product that is useful while having additional benefits is appealing to consumers because people want a product that will provide more for them, than what the product was made for. In the case of CORI Traveller’s “SuperPillow,” the travel pillow also provides health benefits. Creating a new design to a classic and mainstream U-shaped design like other travel pillows makes consumers curious. Offering a new, customizable pillow provides many benefits to people especially if they are traveling with certain needs for their neck and body, such as pains they want to reduce or certain positions they want to create on a flight, train, or car.
Designing with the customer in mind is key, and providing consumers with a solution to a product they frequently use is huge for startups entering a market because it differentiates them from their competitors. CORI Traveller is a great example of this, showing how they used their design to benefit their crowdfunding campaign, and letting that be the catalyst to get backers- because their design was unique and provided new benefits that other travel pillows did not!
As Mary O’ Connor, Professor of Orthopaedics & Rehabilitation and Director of the Yale Center for Musculoskeletal Care, states: “The ideal neck pillow would keep [the] head and neck in [a] neutral alignment with your spine, so your not too far forward, or backward, or too far to one side or the other.” As a professional, Mary is fully aware of the science behind the struggles that bodies endure while traveling with a U-shaped pillow. However, CORI Traveller is the change to this uncomfortable experience. Cori’s SuperPillow design allowed for customers to arrange their modular-designed pillow by hand, to be shaped in the most comfortable position for their own needs and wants, in relation to their neck and personal situation. CORI Traveller utilized its design to not only provide better rest and happier necks, but it also creates ergonomic cervical support for its customers because it improves posture by keeping one’s head and neck in a neutral position.
CORI encourages you to discover your own favorite configurations and mix and match your pillows to create a unique travel pillow that is made just for you!
CORI Traveller’s Story
CORI Traveller is a customizable travel pillow that ultimately solves the need to support your neck in a neutral alignment while resting. A key differentiator between CORI Traveller and any other travel pillow is its design. CORI starts with three modular components to offer full customization to suit unique physique and resting preference. CORI encourages you to discover your own favorite configurations and mix and match your pillows to create a unique travel pillow that is made just for you. In the end, after releasing a Kickstarter campaign, CORI Traveller, a company based in Singapore, got 1,361 backers who pledged $110,601, this shows that a lot of people were supporting their travel pillow and willing to back their idea and design!